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Over a decade of experience using data and intelligence to unlock opportunities for brands, leading Insights and Strategy teams at social-first agencies such as VaynerMedia and We Are Social and helped to build the social media practice at Grey New York.
TECHNICAL SKILLS:
Social Listening (Brandwatch, Talkwalker, Sprinklr, Meltwater), Audience Segmentation (GlobalWebIndex (GWI), MRI-Simmons, Resonate), Survey Design (Qualtrics), Social Analytics (Meta, Instagram, Facebook, X, TikTok, Pinterest, YouTube), Web Analytics (Google Analytics, GA4), Data Analysis and Visualization (SQL, Looker Studio, Microsoft Excel, Tableau)
SELECT CLIENTS + CATEGORY EXPERTISE:
CPG (P&G, Mondelez, Unilever)
Health and Wellness, Skincare (P&G, Gillette, Venus, Braun)
Travel and Tourism (Las Vegas Convention and Visitors Authority)
Hospitality (Hyatt Hotels, St Julien Hotel and Spa)
Food and Beverage (Nestle, McCormick, Franks Redhot, Tyson Foods)
Alcohol (Diageo, AB InBev, Heineken)
Technology (YouTube, Reddit, Comcast, Level 3 Communications)
Sports and Entertainment (NASCAR)
Media (HBO, AMC, Netflix, National Geographic)
Financial Services (Chase Bank)
Healthcare (Northwell GoHealth Urgent Care)
Retail (Henri Bendel, Citizen, Bulova, IZOD, Van Heusen)
ICE BREAKER:
Prior to entering the marketing world, I was a classically trained chef and worked in four star/diamond kitchens. This developed my client management skills and taught me how to thrive under pressure.
www.mgreve.com