Michael Segner

Strategic integrated communications, content marketing and PR professional with a background in fast growing enterprise technology companies and public sector markets.

I have 14 years of experience working with B2B and B2G brands ranging from Fortune 50 to start ups.

At AvePoint, I led a team of seven direct reports overseeing public relations, analyst relations, content marketing (blog, podcast, webinars, eBooks, social media, case studies), demand generation (email marketing, media advertising, social media advertising, events), campaign strategy and more.

I oversaw PR strategy and secured tier one coverage such as TechCrunch, Fox Business, Bloomberg, Reuters, for announcements including Series C fundraise, SPAC public merger announcement and first day of trading on Nasdaq. Developed brand identity and messaging framework for targeted audiences.

At Sage Communications, I led account management and PR strategy across eight account teams representing approximately $890,000 in annual billings. Clients included Amazon Web Services Public Sector, SAIC, AT&T Defense, and LGS Innovations (now CACI), and others.

Specialties: Media relations, content marketing, digital marketing, SEO, demand generation, strategic communications, writing, content development, social media, public affairs, project management, brand strategy, message development, copywriting, media training, and more.