Michaela Iery

Skilled marketing professional and passionate marketing technology "geek" with 20+ years experience developing marketing communications strategies and tactics for global OEM and B2B enterprises. Excels at establishing new tactics, programs and organizations that increase revenue and resource efficiencies. Proven champion of marketing automation and digital marketing initiatives.

* Marketing automation expert — Marketo Certified Expert 2014-2018; Marketo Certified Specialist, 2017; 2014 Marketo Revvie Award Finalist and 2015 Marketo Revvie Award winner; also experienced in Silverpop and Salesforce.com platforms
* Content marketing strategic planning, training and implementation globally and across markets
* Lead management process, planning and implementation globally
* Global product and solution launches across traditional and new marketing channels
* Brand development and management for both OEM and B2B products, solutions and services
* Strong managerial experience, overseeing both hourly and professional staff
* Project management, including working with cross-functional, multi-national teams
* Executive communications, including speech writing, media prep and crisis communications management
* Five-time Marketing Excellence Award winner in Corning Incorporated’s largest division