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Dynamic product marketing professional with over 15 years of enterprise business-to-business software industry experience, encompassing all facets of product vision, as well as definition and execution of go-to-market strategy. Customer-Centric attitude drives the development of messaging and positioning to support revenue generating product strategies and marketing plans. Focused on creating marketing plans and content that are aligned to the buyer’s journey and sales process, while supporting audience and industry specific messaging.
Experience with creating market requirements documents, as well as marketing assets such as professional presentations and videos, press releases, collateral and brochures, social media and blog content, infographics, whitepapers and industry specific content. Extensive understanding of market research, segmentation, buyer personas, competitive analysis, and product launches.
Specialties: Technology and Services Product Marketing, Go-to-Market Strategy and Tactical Execution, Product Messaging and Positioning, Customer Retention and Loyalty, Demand Generation Marketing Plans, Presenting, Sales Enablement Tools and Content Marketing.