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I am an experienced CX consultant and CRM strategist who connects the dots for retail and consumer brands marketers to unleash the power of data, identity, analytics and marketing technology solutions to create customer insights, define audiences, enable compelling experiences, build customer loyalty and deliver business impact.
As Vice President of Strategy at Marigold, I lead a high performance enterprise strategy and services team focused on helping some of the best brands in the world create meaningful and profitable relationships with their customers at-scale and across channels. My team and I help marketers develop and deliver impactful personalized experiences across the buyer journey to drive the best outcomes for their consumers and their brands.
I help Marigold’s clients derive maximum value from their relationship with Cheetah Digital and all of the offerings within the Marigold family, and infuse strategic thinking, CX expertise and consumer/market context into the sales process and client relationships. I create and present thought leadership to build industry awareness and amplify our voice in the marketplace.
COMPETENCIES
CX and CRM Strategy and Consulting
Multichannel Digital and Direct Marketing
Loyalty and Relationship Marketing
Buyer Journey and Touchpoint Mapping
Segmentation and Persona Development
Data, Identity and Analytics
Campaign Strategy
Marketing Database Technology and Enablement Strategy
Content Marketing and Marketing Automation
Account/Relationship Management
Customer Success
Brand and Product Marketing
VERTICAL AND CLIENT EXPERIENCE
Retail/Consumer Brands: Best Buy, Sony Electronics, Comcast, L’Oréal, Electrolux, CIBA Vision, Luxottica
Financial Services: Union Bank, Bank of America, LendingTree, Citibank, Ford Motor Credit
Insurance: Progressive, Nationwide, Allstate, Response Insurance, Fortis/Assurant
Automotive: Volvo, BMW, Mercedes-Benz, Mazda, Kia Motors
Pharmaceutical: Merck, Genentech, Amgen, Allergan
Associations: NEA, AARP, ABA, ADA, AMA Insurance Agency