Michelle Kwak

Currently heading PR & Social Media strategy in the US for viral K-beauty brand LANEIGE, focusing on:

-Influencer & Celebrity Relations
-Social Content Strategy & Partnerships
-Events, Pop-Ups & Press Trips
-Global Communications
-Editorial Strategy

Previously led PR across the AMOREPACIFIC US beauty portfolio which included Sulwhasoo, Innisfree, Laneige and namesake brand Amorepacific.

Follow us on Instagram & Tiktok: @laneige_us