Michelle Peterson

I exemplify the creativity of a marketer, analytical thinking of an engineer and authenticity of a mindful leader.
I am a Marketing Executive who combines blue-chip CPG brand building expertise with a commercial mindset to unlock growth and inspire consumer loyalty. I have diverse experience accelerating global brands in multiple industries, including CPG, Fitness and Hospitality, and across various ownership structures. I have profitably managed brands and P&Ls, from early stage to billion dollars, grounded in an ability to go deep on business fundamentals, build consumer empathy and data driven insights, lead innovation, and develop breakthrough creative.

I lead with clarity, accountability and decisiveness. I care deeply about culture and building engaged and inspired teams focused on results. I always promote collaboration by asking the next question and seeking out the input and expertise of cross functional teams.

Moving forward, I will leverage brand management and commercial mindset to lead step change growth, transform brands and deliver business results.