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Customer-obsessed Digital Marketing and Marketing Operations leader with experience driving Demand and Lead Generation, centralization of processes, and data analysis.
Provided strategic services to management and frontline employees to reinforce and drive successful application and practice of the company's LEAN Management System. Provided strong support in cultivating an environment that encourages problem-solving, critical thinking, and solving complex problems. Executed marketing projects using lean methods to promote continuous improvement, increase operational model consistency, and engage and empower employees to enhance the value of customer service.
Proven leader with 10+ years of managing high-performance teams around the Globe (US, EMEA, China, and India)
Hands-on experience with Google Ads, Social Media Marketing, Analytics platforms like Google Analytics, DOMO, CrazyEgg, Full Story, and Search Engine Optimization tools like Google Search Console, Google Trends, Conductor, SEMrush, SpyFu, Screaming Frog.
I have led Kaizens for content writing to process improvement across the organization.
Core Competencies:
• Integrated Marketing
• Brand Development
• Marketing Communications
• Distributed team leadership skills
• Account-Based Marketing (ABM)
• Email Marketing
• Deep understanding of B2B customer journeys and personas
• Marketing Management
• Marketing Analytics and Dashboarding
• Knowledge of the Electronics Manufacturing and WorkForce Management (WFM) industry