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Marketing leader with strengths in team leadership, team development, stakeholder collaboration, scaling programs and processes, data-driven campaign prioritization, and developing an integrated marketing strategy within a high-pressure, dynamic environment.
A former performer, I was bitten by the acting bug at the early age of 8. By the time I was 14 and studying at the American Conservatory Theatre, my dad, a software engineer for IBM at the time, offered me $50 to read an Adobe Photoshop book from cover to cover and show him what I learned. I took him up on it and went a step further, teaching myself to code and building my first full website by 16. I went on to a successful theatre career performing all over the world and eventually pivoted back to the digital space. I've always been drawn to the fusion of technology and design and was excited to expand on my experiences growing up in the Silicon Valley. Through this diverse background, I bring a unique, creative, and entrepreneurial mindset to all of my work.
My specialties include growth and demand gen marketing, performance marketing, high-performing team leadership, digital channel ownership (email, social, search, site merchandising, paid media, SEO), integrated digital marketing campaigns, HTML/CSS email and landing page design and coding, digital communications strategy, lifecycle nurture programs, customer journey optimization, and conversion/engagement rate optimization. I have a proven track record of success using data and analytics to inform decisions, while always keeping an eye on the changing technology landscape.