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With over 25 years at the intersection of brand strategy and business growth, I guide Fortune 1000 companies through the evolving challenges of brand differentiation. As managing partner at FullSurge, my expertise spans global brand strategy, customer segmentation, and innovation, shaping brands across various sectors, from consumer goods to B2B industries.
At FullSurge, we partner with brand and marketing executives aiming for ambitious growth and improved profitability. From redefining brand identity to leveraging corporate, product, and service brands for profitable growth, our team of experts, each with 25+ years of experience, is committed to turning strategic challenges into opportunities.
Our specialty is creating tailored solutions for brand leaders, such as:
๐๐ซ๐๐ง๐ & ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐๐ฌ & ๐๐๐ง๐๐ ๐๐ซ๐ฌ
๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐: To identify a meaningful and compelling point of difference for a brand.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Determine the answers to four critical questions that are equally relevant for all brands.
๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐: To build and maintain a portfolio of world-class brands that achieve competitive advantage in the marketplace.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Identify the optimal organizing principle and hierarchy to support the brand's architecture.
๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐: To leverage an existing brand asset to drive profitable business growth.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Determine the brand's intangible associations to connect with customers on an emotional level.
Our portfolio includes transformative strategies for leading brands like Boeing, Kelloggโs, and NBC Universal, demonstrating our commitment to strategic brand evolution.
My upcoming book, ๐โ๐ ๐น๐ข๐ก๐ข๐๐-๐ ๐๐๐๐ฆ ๐ต๐๐๐๐, offers insights from conversations with over 40 Global 1,000 CMOs, exploring strategies for brands to navigate shifting technologies and societal trends. This follows my Amazon.com best-seller, ๐โ๐ ๐ผ๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐ต๐๐๐๐, where I tackled digital age brand monotony, providing a roadmap for brand indispensability.
I invite brand and marketing leaders to explore how ๐โ๐ ๐น๐ข๐ก๐ข๐๐-๐ ๐๐๐๐ฆ ๐ต๐๐๐๐ can equip your brand for tomorrow's challenges.
For a deeper dive into our strategic approach and success stories, reach out on LinkedIn or email me at [email protected]. Discover more at www.FullSurge.com.
Let's shape a future where your brand not only thrives but leads with innovation and unparalleled customer engagement.