Molly Lindblom

Customer-focused product marketing leader directing B2B growth and transformation across mid-market and start-ups. Known for providing clarity where others see chaos and identify innovative ways to differentiate in the face of evolving competition, see around corners to find new opportunities, and help customers succeed while navigating shifting markets. Deliver up to 40% growth and get the right stuff done. Highly analytical cross-functional team leader with a unique combination of strategy, execution, and operations experience to impact processes, organizational structure, and roles.

Specialties/Skills & Expertise:
Leadership & Team Building • Product Management CPM, Product Marketing & Execution • Agile & Scrum CSPO • Segmentation, Customer Insight & Personas • Value Proposition & Differentiation • Modeling & Forecasting • CRM • Digital Marketing • Recurring Revenue • P&L Management

Career Highlights
* Led cross-functional team in the development of Saas product, positioning, pricing, and go-to-market plans for a new flagship product. Exceeded revenue goals.
* Led development and launch of a new category of legal analytics and immediately established Fastcase category leadership with decision-makers. During pilot phase, nearly doubled crucial pipeline conversion rates.
* Repositioned Conga from a provider of multiple Salesforce apps to a Contract Lifecycle Management solution packaged and priced to meet the needs of distinct segments. Increased win rate by 100% and shortened the sale cycle by 25%.
• Exceeded ARR goals by 20% and repositioned CourtLink from an undifferentiated dockets provider to the leader in Client Development analytics.
* Handed a 53% premium to shareholders as a member of the executive team which sold WANTED Analytics to CEB. Turned tactical sales support organization into a strategic marketing juggernaut supporting 30% sales growth.