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Rewriting the Marketing Playbook for 2020 & Beyond | Naman Sarawagi
Oct 06, 2023
Podcast Episode
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Building Refrens.com- a market network for B2B service providers.

Independent Director - E2E Networks Limited - IPO 2018.
Early Investor- Cashfree, DailyNinja, Holidify, SpringRole, BBetter, Sugoi, Walrus, Piggyride, Arintra.

Last startup - FindYogi.com - profitable, sold to Way2 News.

Earlier, I helped build Freecharge.in from an idea to its first 100K users. As the first hire, I was handling product, marketing, and technology single-handed. The customer acquisition cost and rate of growth that I commanded is never heard of in Indian eCommerce space - 2K transactions/day in less than 100 days from launch @ less than Rs.4/user. Sorry, couldn't make it sound more modest. :)

I left Freecharge to join ZipDial. The "missed call" idea behind ZipDial is something I had worked on back in college. We built a prototype and won couple of awards at BPlan competitions. ZipDial was taking it commercial and it seemed a promising team to work with. At ZipDial as well I was the first hire. I started as a product manager, moved into enterprise sales and marketing.

All this while I also blogged about startups and consumer web in India at NextBigWhat.com, contributing 250+ articles.

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