I am a data-driven marketer with over 9.5 years of experience working in the India, Asia-Pacific and ME markets. In my almost-a-decade career, I've worked with startups of various sizes, from angel-funded to India's 100th unicorn, helping in revenue growth with #ProductPositioning, #ProductMessaging, #SalesEnablement, #GotoMarketstrategy and #BrandandContentManagement.
I specialize in stripping down complex business and technical jargon into user-friendly simple messaging that has gone on to boost conversion rates at the various stages of the user funnel. I am known for driving breakthrough marketing campaigns that have elevated the customer experience and boosted satisfaction ratings.
I thrive in chaos as it helps the perfectionist in me to bring things in order, align goals and help myself and my team members to achieve results.
I am currently looking for professional opportunities in product marketing, go-to-market strategy and sales enablement.
If you're looking for a keyword-based definition of my skillsets and experiences, here you go :)
Product Marketing, Product Positioning, Product Messaging, New Product Development, Feature Launch, Cross-functional Collaboration, Go-to-Market Strategy, Sales Enablement, B2B, B2C, SaaS, FinTech, User Acquisition, User Growth, User Retention, Brand Management, Content Management, User Lifecycle Marketing, Strategic Communications