Strategic branding and marketing leader with over 20 years of experience and a track record of delivering profitable growth by fostering a culture of collaboration and creating an inclusive work environment fueled by creativity.
Expert problem solver and strategic influencer with deep knowledge in consumer research, new product development, 360 go-to-market programs, and integrated campaigns that have doubled the business multiple times in various market conditions.
Demonstrated ability to provide vision, strategic direction, and leadership during times of aggressive growth, change, and complexity.
Result-driven marketer focused on building high-performance teams with a keen understanding of brand positioning and opportunities through consumer insight, data, and analytics.
AREAS OF EXPERTISE:
MARKETING | BRAND BUILDING | PROFITABLE SALES GROWTH
Results-driven marketer with a keen understanding of brand positioning through consumer insights and data that drive consistent, profitable sales growth.
Well-versed in all aspects of digital marketing and leveraging of marketing agencies.
LEADERSHIP | COACHING | MENTORING
Engaging leader driven to build teams and support individuals’ growth through a spirit of collaboration and inclusivity. Coach & mentor focused on building high-performance teams and driving employee engagement and retention.
Specialties: strategic planning, digital marketing, new product development, NPD, annual business planning, volume forecasting (S&OP), contract negotiation, cross-functional leadership, team building, integrated marketing, brand planning, budgeting, agency management, field marketing, problem-solving, social media, event marketing, public relations, media planning, packaging design, brand building, consumer research, go-to-market planning, and execution