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Expert Interview Series: Neth Williams of Occam DM about How To Incorporate SMS Marketing Into Your Customer Engagement Strategy
Oct 20, 2023
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I am a motivated marketing professional with over ten years of experience working in various settings. I currently work within CGI's Space, Defence & Intelligence business sector across UK & Australia, and I am also the marketing lead for Cyber Security within the UK.
I have experience leading a team, collaborating with various stakeholders, as well as managing external agencies. Furthermore, I have extensive experience in strategic planning, brand awareness, creating marketing material/content, running marketing campaigns through various channels, both direct and digital.

I believe marketing plays an integral part in any business. As technology advances, it has broadened the way we do marketing, creating a spectrum of opportunities to generate and understand a business.
The psychology of marketing and the human mind is fascinating, and this is why I chose a career in marketing.

Software Experience:
Microsoft Office, Adobe Suite (Photoshop, Illustrator, InDesign, basic premiere pro), Google Analytics, Google Adwords, LinkedIn Ads, Twitter analytics, Twitter Ads, Hootsuite, Sprout Social, Tweet Deck, IBM Watson Marketing, Lead Forensics, Kitewheel, Apteco, Trello, HubSpot, Mail Chimp, CMS (WordPress, Wix, and Umbraco), CRM Systems (Salesforce, Act, Microsoft Dynamics CRM, Zoho).

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