Latest Content
Successful at the highest levels of international product marketing, solution & brand marketing and end-to-end project management with leading companies including Oracle, Deloitte, Vigilant Software, Elsevier, Orion Health, Cigna, Motorola, Gillette & Boots.
Extensive international cross industry experience in the development and implementation of product marketing and content development and a proven ability to drive substantial growth, manage key industry talent and deliver quality results on schedule. Verticals include ERP, cyber security & privacy management, consulting, publishing, healthcare, telecoms, consumer goods & retail.
A professional product marketer with integrity, a sharp eye for an opportunity, and a full understanding of B2B & B2C marketing & sales strategy, analytics and tools. Skilled presenter with the ability to build confidence in products, services and plans to deliver and grow sales.
Highly motivated, entrepreneurial, resourceful, creative, goal-oriented team player, providing professionalism and leadership to team members, ability to develop strong relationships and influence people. All these attributes have enabled successful and enduring professional partnerships with work colleagues, outside agencies and customers.
BUSINESS STRENGTHS
• Product Marketing: Go-to-market strategy & execution to deliver objectives & goals. Launch variety of products to market, NPD, competitor insight, personas, positioning, messaging & development of sales tools.
• Project & Product Management: Deliver product roadmap against timelines, manage projects across multiple teams including new launches, releases and upgrades and work with agency partners.
• International Marketing: Develop and deliver marketing plans & campaigns to grow business internationally, develop brand awareness, generate qualified leads & increase % market share.
• Digital Marketing & Social Media: Implement online strategies & best practice to maximise ROI, drive customer traffic, engagement and interaction. Manage SEO/PPC, social media and agency relationships.
• Campaign & Marketing Performance: Developed marketing activity, cleansed and developed database optimising performance across all channels. Test, track & measure campaigns and adapt based on ROI.