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As a highly accomplished marketing and eCommerce executive with more than 20 years of experience in senior leadership roles, I am a strategic thinker who is also hands-on when it comes to execution. I am dedicated to driving growth for D2C and consumer brands, and my ability to combine strategic thinking with a willingness to execute sets me apart as a results-oriented leader.
With P&L ownership of large consumer brands between $50 - $500M and a track record of overseeing the strategy and execution of marketing budgets exceeding $40M, I bring extensive experience to the table.
I am well-known for identifying new growth opportunities for digital businesses through eCommerce optimization and performance marketing improvements. As an industry expert on brand strategy and digital transformation, I have spoken at numerous events on these topics.
I am excited to leverage my expertise to help businesses achieve their goals as a Chief Marketing Officer or Chief Digital Officer.
SOME OF MY WORK:
Brand Ambassdor Campaign design and execution - https://www.aspire.io/stories/rad-power-bikes
Featured Speaker at: "Future Unlocked: AI, TikTok, and the Next Wave of Marketing Innovation" - https://www.youtube.com/watch?v=qIgF-pbFU-8
Key Leader in Herman Miller Digital Transformation - https://www.linkedin.com/posts/activity-6805978739210514432-URLQ
Rad Power Bikes eCommerce Redesign Case Study - https://www.basicagency.com/case-studies/rad-power-bikes