Latest Content
I’m a senior digital marketing executive with a focus and passion for all things social media, where I’m experienced in producing and managing content in the hospitality, retail, higher education, charity and financial services industries. I recently won Industry Trailblazer under 30 at Engage Martech's Engage B2B Awards.
Having successfully run a 6-month employee advocacy pilot with 20 individuals from across the firm using Hootsuite Amplify, resulting in the advocates posts reaching 315k connections and getting 1.9k link clicks in 2021. I migrated our advocates to Oktopost and extended the programme to over 134 colleagues. In 2023 we've seen 31% increase in referrals from LinkedIn to our websites and link clicks have increased by 100%.
I’m responsible for the social media management at Hymans Robertson, where I have implemented a social strategy that has resulted in 15.9% increase in followers on our Hymans Robertson LinkedIn, 190% increase of followers on our Life at Hymans LinkedIn and 17.6% increase in followers on our Hymans Robertson Instagram in 2021.
I work dynamically across multiple teams, collaborating with our PR team to ensure we stay on top on the latest news stories in our sector, briefing Design, coordinating with stakeholders on a variety of projects and working in both the pensions and financial services sectors to ensure each project has a clear social strategy.