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Content Marketing Playbook for SMBs - Cuppa Press
Feb 21, 2022
Podcast Episode
1

I am a recognized content marketer and strategist, a certified copywriter, a global keynote speaker, a blogger, a podcaster, an author, and an Amazon bestseller. I’ve experience of over 10 years in marketing. I’m a passionate, cross-functional, creative, and result-driven Marketer from France, mainly specializing in Content Marketing.

Having lived on 3 different countries, and worked in 5 different industries, From working in small startups to huge multinationals, I’ve seen brands facing problems with their marketing strategy and business leaders struggling to grow, attract meaningful clients and generate leads.

I've helped voluntarily numerous small businesses, organizations, trained 100's of leaders, and professionals do content marketing efficiently and effectively by providing advice, tips, and guidance so that they can rethink their approach to marketing. I've equipped leaders at all levels to embrace a customer-centric perspective, and transform their marketing strategy towards providing value to customers according to their needs, problems, and pain points.

Over the last few years, I’ve mastered my skills in Content Marketing learning from renowned content marketing experts and gurus. My skills include Content Marketing, Content Strategy, Copywriting. Email Marketing, Campaigns, Community Building, SEO, SMM, Video Marketing, Blogging, and Podcasting.

Through my help small businesses and entrepreneurs have managed to
* Generate leads and sales through search engines and social media platforms across the globe
* Build brand awareness and establish important business relationships online
* Drive traffic growth and visibility from targeted audiences online.
* Become more proficient with search and social through consistent communication and education on content marketing strategies and tactics utilized

To do marketing, businesses and individuals need to focus on building long-term relationships and have a customer-centric mindset that is open to hearing out the problems, pain points, and needs of your clients and prospects. You need to form trust, authority, and thought leadership.
Money is no longer today’s digital currency.

As a marketer you need to be like water:

"Empty your mind. Be formless, shapeless, like water.
You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle.
You put it into a teapot, it becomes the teapot. Now water can flow or it can crash.
Be water, my friend." by Bruce Lee

You need to adapt to the problem, objectives, individual, and organization.

contact - [email protected]

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podcast episode