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How Uber Turns Cultural Moments into Social Success
Jul 26, 2024
Podcast Episode
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N’Yaisha (ny-zhuh) Aziz is a New York-based marketing professional with 10 years of experience delivering community-centered strategies with measurable objectives for social and brand impact. Nimble leader and compassionate storyteller with a passion for underserved audiences, she blends creative flair and digital savvy to drive connection, visibility, and profitability for global brands like Uber, Unilever, Milk Makeup, and Hennessy (Moët Hennessy). From 5 to 9, she offers her expertise to small businesses helping them establish and nurture passionate communities.

Her achievements include launching the first-ever social-first video in the Uber app; catapulting Uber Eats into the top 10 brands discussed online during the Super Bowl; leading the global go-to-market strategy for Hydro Grip Primer, a #1-selling primer in Sephora; and helping small businesses build their brands with social media as a Google panelist.

IRL, she mentors first-generation college students, amplifies Black businesses through social media and her purse, and reads every hardcover memoir possible. Her inbox is open for suggestions.

Areas of Focus (Interest): Digital and Social Media Strategy, Brand Partnerships, Influencer Strategy, Go-to-Market, Product Launches, Creative Strategy (Editorial, Copywriting), Content Strategy, Content Ideation and Production (Video), Analytics and Campaign Measurement

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podcast episode