Lawrence Chapman

Lawrence Chapman

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How to start and develop a product marketing career
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How to start and develop a product marketing career
Competitive Intelligence Certified has arrived
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Competitive Intelligence Certified has arrived
Product Marketing Alliance unveils Appcues as PMA Scholar Program sponsor
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Product Marketing Alliance unveils Appcues as PMA Scholar Program sponsor
30 competitive intelligence tips
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30 competitive intelligence tips
How I Got My Job, Samantha Wu, Facebook
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How I Got My Job, Samantha Wu, Facebook
How to build a go-to-market strategy
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How to build a go-to-market strategy
When can personas fail?
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When can personas fail?
Excel with a PMA Exec Membership
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Excel with a PMA Exec Membership
How I Got My Job, Su Simha, Global Director of Product Marketing at N26
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How I Got My Job, Su Simha, Global Director of Product Marketing at N26
Introducing your Product Marketing Awards 2021 nominees
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Introducing your Product Marketing Awards 2021 nominees
50 things you shouldn't say to a product marketer
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50 things you shouldn't say to a product marketer
What's the difference between a PMA Exec Membership and a PMA Pro Membership?
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What's the difference between a PMA Exec Membership and a PMA Pro Membership?
Are product marketers being empowered to perform effectively?
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Are product marketers being empowered to perform effectively?
"With the PMA Scholar Program, everybody contributed we were all working together." Yabonza
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"With the PMA Scholar Program, everybody contributed we were all working together." Yabonza
Which teams contribute to a product marketing strategy?
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Which teams contribute to a product marketing strategy?
Should all CMOs be thinking like product marketers?
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Should all CMOs be thinking like product marketers?
How to create a product marketing strategy
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How to create a product marketing strategy
Why is video content so important in product marketing?
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Why is video content so important in product marketing?
How to improve your personas
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How to improve your personas
All you need to know about sales battlecards | SEC
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All you need to know about sales battlecards | SEC
Why is corporate training important in product marketing?
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Why is corporate training important in product marketing?
What is a perceptual product positioning map?
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What is a perceptual product positioning map?
How I Got My Job, Francisco Bram, Uber Eats
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How I Got My Job, Francisco Bram, Uber Eats
Will low-code/no-code platforms replace traditional developers?
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Will low-code/no-code platforms replace traditional developers?
How are Product Marketing Core and Product Marketing Certified: Leadership different?
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How are Product Marketing Core and Product Marketing Certified: Leadership different?
What is developer marketing?
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What is developer marketing?
Product marketing questions week #98
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Product marketing questions week #98
A visual guide to product launches
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A visual guide to product launches
Top 20 product marketing events to attend in 2021
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Top 20 product marketing events to attend in 2021
Transitioning from product management to product marketing
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Transitioning from product management to product marketing
Customer retention and cross-selling in product marketing
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Customer retention and cross-selling in product marketing
The role of product demos in product marketing [Q&A with Demostack]
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The role of product demos in product marketing [Q&A with Demostack]
How to transition into product marketing
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How to transition into product marketing
How I Got My Job, Jennifer Bunting, LinkedIn
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How I Got My Job, Jennifer Bunting, LinkedIn
Product marketing questions week #96
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Product marketing questions week #96
Product marketing questions week #95
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Product marketing questions week #95
The relationship between product marketers and market analysts
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The relationship between product marketers and market analysts
What is customer marketing?
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What is customer marketing?
"I am still excited about PMMC. This course opened up another world to me." - Nearmap
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"I am still excited about PMMC. This course opened up another world to me." - Nearmap
Your guide to product marketing consultancy
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Your guide to product marketing consultancy
"PMMC nailed what I was looking for in a PMM course." - Octopus Deploy
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"PMMC nailed what I was looking for in a PMM course." - Octopus Deploy
How to price a product and introduce discounts
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How to price a product and introduce discounts
All you need to know about battlecards
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All you need to know about battlecards
Simple strategies for reducing customer churn
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Simple strategies for reducing customer churn
Top product marketing courses, certificates, and training
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Top product marketing courses, certificates, and training
How I Got My Job, Martin Bakal, OpenLegacy
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How I Got My Job, Martin Bakal, OpenLegacy
Product marketing questions week #93
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Product marketing questions week #93
Which product marketing skills do recruiters value most?
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Which product marketing skills do recruiters value most?
Your ultimate guide to churn
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Your ultimate guide to churn
Introducing your PMM Talks hosts
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Introducing your PMM Talks hosts
Your ultimate guide to creating a value proposition
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Your ultimate guide to creating a value proposition
Adding value in your first 30 days on the team [Q&A with WhatsApp]
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Adding value in your first 30 days on the team [Q&A with WhatsApp]
The importance of a strong pre-order sales strategy
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The importance of a strong pre-order sales strategy
Product marketing questions week #91
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Product marketing questions week #91
Using customer feedback & win-loss interviews to improve your product
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Using customer feedback & win-loss interviews to improve your product
Why is market research important in product marketing?
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Why is market research important in product marketing?
How I Got My Job, Matt Dehaty, Gymshark
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How I Got My Job, Matt Dehaty, Gymshark
Product marketing questions week #89
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Product marketing questions week #89
Awesome news! Your Segmentation Certified course has arrived
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Awesome news! Your Segmentation Certified course has arrived
Product marketing questions week #87
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Product marketing questions week #87
What it means to have a high customer retention rate
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What it means to have a high customer retention rate
Product marketing questions week #83
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Product marketing questions week #83
Customer segmentation [Q&A with Unbounce]
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Customer segmentation [Q&A with Unbounce]
What influences customer behavior?
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What influences customer behavior?
How to make the most of competitive intelligence findings
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How to make the most of competitive intelligence findings
How I Got My Job - Bettina Jakobsen, trivago
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How I Got My Job - Bettina Jakobsen, trivago
Why it's crucial to nail your customer marketing strategy
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Why it's crucial to nail your customer marketing strategy
Becoming an expert: the product marketing career path
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Becoming an expert: the product marketing career path
Tying product marketing to revenue
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Tying product marketing to revenue
"PMMC: Teams helped us deliver a consistent service across our organization." Infobip
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"PMMC: Teams helped us deliver a consistent service across our organization." Infobip
Product marketing questions week #85
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Product marketing questions week #85
Building a marchitecture [Q&A with Akeneo]
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Building a marchitecture [Q&A with Akeneo]
Product marketing questions week #81
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Product marketing questions week #81
Is enough PMM budget spent on competitive intelligence tools?
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Is enough PMM budget spent on competitive intelligence tools?
Replay your Rendezvous highlights
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Replay your Rendezvous highlights
Customer advisory boards and feedback loops [Q&A with Dropbox]
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Customer advisory boards and feedback loops [Q&A with Dropbox]
How I Got My Job - Elliott Rayner, Head of Product Marketing at Babbel
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How I Got My Job - Elliott Rayner, Head of Product Marketing at Babbel
It's here! You can now get officially Persona Certified
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It's here! You can now get officially Persona Certified
Customer needs and how to meet them
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Customer needs and how to meet them
Product marketing questions week #79
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Product marketing questions week #79
"I encourage everyone to become part of PMA's community." - Recruitee
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"I encourage everyone to become part of PMA's community." - Recruitee
100+ product marketing questions answered
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100+ product marketing questions answered
Product marketing questions week #75
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Product marketing questions week #75
"PMMC gave us the tools to tackle any issues head-on." - Juzo UK
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"PMMC gave us the tools to tackle any issues head-on." - Juzo UK
How I Got My Job - David Gilmour, Director of Product Marketing at PayByPhone
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How I Got My Job - David Gilmour, Director of Product Marketing at PayByPhone
"A certification with a constant flow of information." - FireEye Inc.
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"A certification with a constant flow of information." - FireEye Inc.
How to successfully introduce sales enablement to your organization
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How to successfully introduce sales enablement to your organization
"What PMA has here is special." - WorthPoint
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"What PMA has here is special." - WorthPoint
How to collect (and share!) competitive intelligence results
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How to collect (and share!) competitive intelligence results
Email tips for sales representatives | SEC
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Email tips for sales representatives | SEC
Product marketing skills to take you to the top
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Product marketing skills to take you to the top
Product marketing questions week #77
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Product marketing questions week #77
"An incredible course; it's thorough and straightforward." - Rev.com
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"An incredible course; it's thorough and straightforward." - Rev.com
"It covers the essential areas included in a PMM role." - Castor
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"It covers the essential areas included in a PMM role." - Castor
Introducing 2020's Top 100 Product Marketing Influencers
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Introducing 2020's Top 100 Product Marketing Influencers
21 tools to support sales enablement efforts in 2021
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21 tools to support sales enablement efforts in 2021