Obaid Durrani
nfluencer Marketing @ Clay

Hey, I'm Obaid ๐Ÿ‘‹๐Ÿผ

Here's my journey, so far:

โ˜Ž๏ธ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

๐ŸŽญ bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 6 websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 15 animated explainer videos, and closed $1M in sales along the way

๐Ÿ’ค got bored of that side of content marketing (I didn't it find it challenging anymore nor was I learning anything new), so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began transitioning to demand gen

๐ŸŽจ started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

๐Ÿ“š created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

๐ŸŽฎ started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

๐ŸŽฏ implemented the Easy Mode framework at Cognism (their CMO Alice de Courcy wrote a book and talked about me in it, FTW), and parts of the framework at Meta. The Easy Mode Framework is now being used by 20+ B2B SaaS companies, such as Intercom, Directus, and more

๐Ÿ”ฎ started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

๐Ÿš€ after a 3-month break and passing on a few companies, I joined HockeyStack as their first and only marketer in March 2023. I created a media engine from scratch that resulted in the company growing from 0 to 7 figures by December 2023

โœˆ๏ธ in Dec 2023, I moved back to the US and in March 2023, moved on from my role at HockeyStack

๐Ÿ” after taking some time off and settling down in Colorado, I joined Clay to create B2B shows

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk marketing, video games, or space. โœŒ๐Ÿผ

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Hey, I'm Obaid ๐Ÿ‘‹๐Ÿผ

Here's my journey, so far:

โ˜Ž๏ธ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

๐ŸŽญ bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 6 websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 15 animated explainer videos, and closed $1M in sales along the way

๐Ÿ’ค got bored of that side of content marketing (I didn't it find it challenging anymore nor was I learning anything new), so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began transitioning to demand gen

๐ŸŽจ started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

๐Ÿ“š created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

๐ŸŽฎ started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

๐ŸŽฏ implemented the Easy Mode framework at Cognism (their CMO Alice de Courcy wrote a book and talked about me in it, FTW), and parts of the framework at Meta. The Easy Mode Framework is now being used by 20+ B2B SaaS companies, such as Intercom, Directus, and more

๐Ÿ”ฎ started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

๐Ÿš€ after a 3-month break and passing on a few companies, I joined HockeyStack as their first and only marketer in March 2023. I created a media engine from scratch that resulted in the company growing from 0 to 7 figures by December 2023

โœˆ๏ธ in Dec 2023, I moved back to the US and in March 2023, moved on from my role at HockeyStack

๐Ÿ” after taking some time off and settling down in Colorado, I joined Clay to create B2B shows

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk marketing, video games, or space. โœŒ๐Ÿผ

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