CRM expert consultant with 15 years of experience in information systems as a project manager, product manager, head of R&D and architecture at leading organizations. In my various positions I acquired deep knowledge with CRM systems both on the vendor side and as a client consultant. I planned, characterized and successfully implemented various systems at organizations such as Osem, IsraCard, Simatron, MSC Israel, Bikur Rofe, Smart Lottery, and GE Health among others.