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๐๐ผ๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ ๐๐ต๐ฟ๐ถ๐๐ฒ, ๐ถ๐ ๐บ๐๐๐ ๐ฏ๐ฒ ๐ด๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐๐ต๐ฒ ๐๐๐บ ๐ผ๐ณ ๐ถ๐๐ ๐ฝ๐ฎ๐ฟ๐๐.
This belief led me to co-found Shape & Scale with Suzanne Block.
We orchestrate growth for our clients through PR, demand generation, and HubSpot.
PoV, people, processes, and technology.
That's what we do.
And we do it for SaaS and technology companies โ from seed to SME.
๐๐ค๐ฌ, ๐ ๐ก๐๐ฉ๐ฉ๐ก๐ ๐๐๐ค๐ช๐ฉ ๐ข๐.
As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route.
For ten years, I worked as a waiter, bartender, and bar manager in the service industry.
It taught me more than I could imagine.
A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years.
I guess you could call that full-stack ๐?
Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.
In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.
Of all the clients I've worked with, the ones that succeed understand these three fundamentals:
โข The ๐ฅ๐ค๐ฌ๐๐ง of alignment.
โข The ๐๐ข๐ฅ๐ค๐ง๐ฉ๐๐ฃ๐๐ of data.
โข The ๐ฃ๐๐๐ for product market fit.
Hit me up any time โ DM or email. I'm always willing to help if I can and love talking shop.
๐ ๐ ๐๐ฟ๐ฒ๐ฎ๐ ๐ผ๐ณ ๐๐
๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ
โข Go-to-market strategy
โข HubSpot & RevOps (13 HubSpot certifications ๐ซ and counting)
โข Demand generation and demand capture (Programmatic, Paid Social, Search)
โข Data and analytics (GA4, anyone?)