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 Understanding the Share of Voice (SOV) Principle
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Understanding SOV Pt. 2: The Power of Brand Affinity
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 Understanding the Share of Voice (SOV) Principle
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Over 20 years of digital analytics, research, strategy, online marketing, user experience and account management experience. Excel at managing dynamic teams that examine industry trends and organizational dynamics for clients that result in plans that leverage data-driven strategy and translate into actionable and measurable experiences.

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