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What are the main responsibilities for CMOs in 2023?
Mar 24, 2023
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Are you looking to ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ ๐ฒ๐จ๐ฎ๐ซ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐œ๐š๐ฉ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ? If you answered '๐ฒ๐ž๐ฌ', I can help you๐Ÿ‘‡

๐—ช๐—ต๐—ผ ๐—ฎ๐—บ ๐—œ...
Born in the UK, living in Somerset, and in a relationship with Rosanna ๐Ÿ˜ I have a passion for electronic dance music, collecting graffiti artwork, cycling and I enjoy a perfectly mixed Jack Daniels (not always in that order). I wanted to be a fighter pilot but ended up in marketing.

๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜€๐—ฒ...
I help businesses of all sizes, operating in any sector and with any business model to transform their marketing capability.

๐‘ฏ๐’๐’˜ ๐’…๐’ ๐‘ฐ ๐’…๐’ ๐’•๐’‰๐’Š๐’”? Since 2004, Iโ€™ve been challenging business owners, board members, and functional leaders with these simple questions (and more):

โ˜… Do you know your ideal customer and their buying habits?
โ˜… How does your brand engage employees and customers?
โ˜… Is your mission, purpose & vision (MPV) still relevant?
โ˜… Does your internal culture breed customer focus?
โ˜… When did you last review the corporate strategy?
โ˜… How do you leverage the power of your brand?
โ˜… Are your products/services fulfilling a need?
โ˜… Whatโ€™s driving your competitiveness?
โ˜… Where are you losing market share?
โ˜… Where do you really want to be?
โ˜… Can you realistically get there?
โ˜… Do you have the best people?
โ˜… Are you ready to change?
โ˜… How ambitious are you?

In order to:

โœ”๏ธIdentify the root cause thatโ€™s driving marketing underperformance.
โœ”๏ธCoach and mentor marketing teams to deliver better outcomes.
โœ”๏ธEmbed marketing best-practice to strengthen capability.
โœ”๏ธDevelop award-winning brands that customers love.
โœ”๏ธAchieve a sustainable competitive advantage.
โœ”๏ธAccelerate overall business growth.
โœ”๏ธIncrease company profits.
โœ”๏ธDominate the market.
โœ”๏ธRuin competitors.

๐‡๐จ๐ฐ ๐‚๐š๐ง ๐–๐ž ๐–๐จ๐ซ๐ค ๐“๐จ๐ ๐ž๐ญ๐ก๐ž๐ซ?

โœ… ๐„๐ง๐ ๐š๐ ๐ž ๐–๐ข๐ญ๐ก ๐•๐‚๐Œ๐Ž
I founded VCMO in 2023 to give organisations a better choice to solve their marketing challenges. Our virtual CMOs and innovative delivery partners will help you scale faster, strengthen your capability, or provide temporary marketing cover.

โœ… ๐‰๐จ๐ข๐ง ๐•๐‚๐Œ๐Ž
Are you a CMO looking to leave the corporate world and build a portfolio marketing career? Or are you already in a portfolio career and need another channel to grow your pipeline? Iโ€™d love to hear from you!

โœ… ๐Š๐ž๐ฒ๐ง๐จ๐ญ๐ž ๐’๐ฉ๐ž๐š๐ค๐ข๐ง๐ 
I am available for live or virtual keynotes for events, podcasts, and video content. Contact me if you want no-nonsense insights.

๐‹๐ž๐ญ'๐ฌ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐Ÿค

๐Ÿ“ž +44 (0)7496 028950
โœ‰ ๐ฉ๐š๐ฎ๐ฅ.๐ฆ๐ข๐ฅ๐ฅ๐ฌ@๐ฏ๐œ๐ฆ๐จ.๐ฎ๐ค
๐ŸŒ ๐ฐ๐ฐ๐ฐ.๐ฏ๐œ๐ฆ๐จ.๐ฎ๐ค

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