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HIMSS
Oct 24, 2023
Case Study
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An innovative and results-driven EVENT AND BRAND MANAGEMENT EXECUTIVE with a successful record of accomplishment in event experience design, program architecture, development and performance, event execution and management, operations management, production, digital marketing, and strategic planning.

Established capabilities in using experience design methodology and data-driven decision skills to create, market, and deliver successful global in-person, digital, and hybrid events while partnering with internal and external stakeholders.

A dynamic and creative top-performer who optimizes the mix, format, and programs (complex largescale and high touch intimate) to meet customer acquisition, growth, and company objectives. Proactive team player proficient in partnering with industry-leading clients and stakeholders to design functional strategies and overall event experience architecture aimed at achieving organizational goals and objectives.

My core competencies include experience design, program architecture, audience acquisition and retention, budget oversight, stakeholder relations, sales and marketing, and team leadership. I am passionate about creating engaging and impactful events that showcase the latest trends and insights in data, analytics, MLAI, and beyond. I am currently leading the launch strategy, management, and execution of Data Universe, a comprehensive new global event that features groundbreaking content and networking opportunities for data professionals and enthusiasts.

Skills include:
Agency, Contractor & Suppliers Management | Audience Acquisition & Retention | Budget Development & Oversight | Client & Stakeholder Relations | Community Building | Competitive Analysis & Program Performance | Customer Relationship Management (CRM) | Experience & Program Design | Focus on Healthcare, Technology & Associations | Logistics Execution & Contract Negotiations | Program & Speaker Curation | Sales & Marketing | Social Media & Digital Marketing | Strategy Development | Team & Executive Leadership

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case study