Pete Armitage

My highest ambitions are to be kind, empathic and to help others achieve their goals too.

My colleagues and clients have also said I'm good at:

- content design / UX writing
- UX design
- UX strategy
- UX research
- copywriting
- leadership
- product strategy
- public speaking
- rapid iteration and prototyping
- critical thinking
- handling data
- aligning product goals with marketing and sales goals

I'm also a regular contributing writer at UX Planet, Bootcamp, and The Fountain Institute.

I also love wikipedia, birdwatching, west coast jazz, sri lankan cinnamon, analogue synthesisers, poetry, long-distance running, racing bicycles and saunas.

Medium: https://petearmitage.medium.com/