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Global Advertising expert, I'm intersted in innovative strategies that take into account the needs and behaviour of the new connected consumer. I believe in a new redefined communication approach, based on interactivity, honesty and respect in ordrer to build long lasting relationships and benefit from the "opt'in media power" of people. After being a consultant for many years I launched Dreamtouch an innovative company that has the ambition to democratize massage through high technology. In addition, I recently joined Orange France in order to contribute to the developement of digital communication, and especially of social media.
Specialties: Launch (or re-launch) of new products, buzz marketing, on and off line advertising, social media, crowdsourcing, e-reputation,brand content...