Most engaged

Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs
May 22, 2024
Article

Latest Content

SXSW 2025: How Pay Transparency Can Professionalize the Creator Economy
May 14, 2025
Podcast Episode
CMO Strategy: 5 Golden Marketing Opportunities to Take Your Brand to the Next Level I Traackr
Jan 22, 2025
Article
7 Influencer Marketing Measurement Mistakes to Avoid
Jun 22, 2024
Article
Unsexy Products: Trending in Beauty Influencer Marketing
Jun 22, 2024
Article
Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs
May 22, 2024
Article

I'm passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, I co-founded Traackr as a way to ease the transition for the modern marketer.

Traackr empowers marketers to leverage influencers to impact their business by discovering which influencers move the needle for their brand, manage relationships with those influencers by engaging them in a meaningful context, and measuring the impact.

4
articles
1
podcast episode