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I specialize in helping B2B SaaS companies drive user activation and freemium/trial conversion by implementing product-led growth strategies. 🚀
Within the first 6 months in my current role, I have successfully developed strategies and run experiments that increased the free-to-trial conversion rate for new users. To achieve this, I’ve created an experimentation roadmap informed by customer feedback and product data as well as prioritized experiments that align with business goals.
As an avid learner and explorer, I have moved across continents, pursued a Master's Degree in Digital Media Cultures, and worked across different marketing and growth verticals with a proven track record. These include advertising (communications and digital strategy), performance marketing (paid social and search), and lifecycle marketing.
✌️MBTI personality type: INTJ.
Top 5 CliftonStrengths: Ideation | Relator | Intellection | Adaptability | Connectedness