I am passionate about creating brands that challenge the norm and redefine customer experiences through digital! Armed with my rich experience in creating Liv, the most successful digital lifestyle bank in the UAE and with my latest experience of building and launching Weyay, Kuwait’s first digital bank, I can confidently say that digital is my passion. I believe in creating design driven customer propositions, driving high-growth marketing, building a strong customer support and operational efficiencies with the latest tech. With an empowering management style, I have a proven ability to mobilize team talent to create high performing cultures that consistently innovate and achieve.