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Gen-Z and B2B: Evolving Top-of-Funnel Marketing
Jul 04, 2024
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UGC Content Creators vs. Influencers - The Real Difference (Stephanie Liu with Qetsiyah Jacobson)
Aug 07, 2023
Podcast Episode

I love marketing, entrepreneurship, building communities and start-ups.

Hi, my name is Qetsiyah 👋🏾!

I started my journey in marketing journey back in 2019 when I started my own little lash brand in high school. I had no idea what I was doing but I absolutely loved building something from the ground up from concept to a tangible product. My lashes end up being featured on Cardi B’s makeup artist Instagram story.

Fast forward a year later and I started a clothing line called Just Basixs. I did all of the branding, web design, marketing,...I absolutely loved it. With a small but mighty following my clothing line was picked up by a retailer and I sold over 4 figures in the first couple of months.

I even had a stint as a content creator and brands started sending me their products to create content, which now is called UGC. I got to work with brands like:

Mejuri
Teangle
Gleamin
Tan-Luxe
….

I started to realize how much I loved marketing. I wanted to know more so I started learning about brand strategy, branding, web design, social media marketing,...To apply the skills I had learned I started freelancing under my creative agency named Kokela Studio.

By 2022 I had scored an internship as a social media intern at an award-winning agency. This basically got me my foot in the door. Since then I was fortunate to have worked on some amazing projects and clients like:

Nivea Canada
Authentic Beauty Concept Canada
Eucerin Canada
SpotMyUV
VTProDesign
IRLY
Skill House Movie
Westgold USA

Somewhere along the journey, I worked alongside amazing tech companies and startups. Where I got to wear multiple hats and not only focus on social media marketing. I was reminded of my earlier projects where I was able to work on all aspects of building a brand and not only social media marketing.

Now I have my own social media agency that focused on building diverse communities around B2C/DTC brands. I love working alongside dope tech startups looking to disrupt their industry. Let’s build something unforgettable.

☀️Check us out: @kokelastudio
kokelastudio.com

2
podcast episodes