Rafael Viana

As a Senior Email Marketing Strategist at Validity, a leading provider of data quality and email optimization solutions, I have over a decade of experience in creating and implementing strategies that align with the needs and goals of our clients. I have a strong background in email deliverability, CRM, platform migration, segmentation, HTML, and journeys, which allows me to provide practical and effective insights based on data analysis and optimization.

I also have web development and online marketing skills, such as PHP, Tableau, and AI foundations, that enhance my ability to understand and improve email campaigns. I am passionate about collaborating with internal teams and clients, always seeking better solutions and outcomes. I have also contributed to the industry by producing articles, webinars, and presentations, and participating in events such as M3aawg. I believe that email marketing is a dynamic and evolving field, and I am always eager to learn and grow in it.