I’m an enthusiastic marketing professional with over 15 years of brand development, growth and engagement strategies, product launches, and customer experience activations. I've been focused on building pipeline and elevating growth for both new logos and our current customer bases.
My background encompasses the following:
- Building the bridge between Sales and Marketing. Communicating effectively to grow territories and build pipeline
- Dashboard reporting to effectively find relational data for omni-channel marketing strategies
- Analyzing marketing/sales metrics for the North America region (MQL/SQL/SAL/SAO)
- Data analysis on key findings, reporting, and setting pivotal moments from ABM, SEM, Social, Email, and other Growth Marketing activities
-Generation of content, strategy, and deal accelerators for business pipeline growth
- Development of persona-driven, lead warming nurture campaigns based on lead scoring and lifecycle stage
- Creation of Territory Development Plans to maximize seller brand recognition and partner presence
- Management territory level roadshows and seminars showcasing customer success and supporting
cross-sell and upsell opportunities
- Development of sales enablement suite with tools based on account, territory, campaign-based needs
- Creation of marketing, branding, communication strategies
While creating communications, no matter the channel, I strive to be innovative while maintaining a strongly branded voice, keeping strong relationships throughout the board. From design to concept, and through implementation, I’m proud to say I love what I do.
A little about me:
I'm an adventurist at heart. Food is my love language. I love to host jam sessions, cook for others, scream at sporting events, and explore the outdoors. I also love my Staffordshire Terrier mix rescue pup and my Savannah cat and eating- lots of eating. (Not the cats.)
IG:@reggieeats
https://brownreginaann.wixsite.com/reginabrown