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How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha [AMP 198]
Podcast Episode

A few days after I graduated college, I drove to New York City and thankfully, I chose the perfect job that kick started my love for Public Relations at Weber Shandwick. I had the opportunity to engrain myself in different industries such as CPG, Finance, Real Estate, Beauty & Fashion managing accounts for several household brands.

When I decided to move back to the MidWest, I was able to continue my love for building strategic marketing campaigns for consumer products at ConAgra Foods for 10 years. With a broad wealth of knowledge, I drove new Public Relations & word-of-mouth strategies to build brand awareness and impact business results. With Social Media impacting consumers' lives, I implemented an enterprise-wide strategy that would transform our communication and content marketing approach. My role evolved to lead integrated marketing helping to determine the right messaging to reach the right audience at the right time through traditional media tactics and emerging digital channels.

I'm currently leading the Content Marketing & Social Media Strategy at First National Bank of Omaha. I love working for a company that truly believes in doing the right thing for our customers and community and is always looking for ways to have an impact on and make the world a better place. Outside the office, I'm a Soccer Mom who enjoys watching my 2 active boys, volunteering, golfing, travelling, and attending sporting events.

Want to chat? Shoot me an email at [email protected].

Specialties: Social media marketing, online marketing, strategic planning, project management, client relations, sales/new business development, search engine optimization, KPI and ROI tracking, content strategy and development, social networking, Twittering, Facebook, Twitter, Instagram, social advertising, copywriting, and trend monitoring.

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