Rena Bernstein

I’m an experienced hands-on marketing professional passionate about developing and integrating strategic online content, social media, search engine marketing (SEM), eMail marketing and traditional advertising such as print, television, radio and promotion with an unwavering focus on the brand’s bottom line results.

With a strong background in both strategic and creative development, my aim is to create marketing that engages, instead of just explains. My goal is NOT to interrupt the viewer, but to involve them in meaningful ways.

I’m an innovative and strategic problem solver and I’m passionate about Web 2.0 marketing and the opportunities that it offers. I’m a visionary with concrete actionable ideas to get the job done. I thrive on challenges and I’m enthusiastic about keeping up with the latest developments in marketing and technology to achieve targeted goals.

At Elektrik Ink, I'm called upon by our clients to act as their Outsourced Integrated Marketing Director to either create their overall long term convergent marketing program, or to integrate additional elements (in any of the specialties listed above) into their existing marketing efforts.

In addition to over 20 years experience creating traditional marketing for both major brands and small to mid-size firms, I’m also a Certified Google AdWords Professional and Certified Inbound Marketing Professional from Hubspot’s Inbound Marketing University.

Specialties: Big picture strategy through execution involving:

Creative Development, Brand Development, Online Marketing, Inbound Marketing, Social Media, Social Networking, eMail Marketing & Lead Generation, SEM, SEO, Advertising in Print, TV, Radio, Collateral, Promotion & Event Management.

Industry Experience: B2B, B2C, C2C
Financial Services, Consumer Package Goods (CPG), Restaurant & Hospitality, Pharmaceutical & OTC, Technology, Medical & Dental, Luxury, Children's Products & Real Estate.