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MySyara Witnesses 3X Increase in Conversions Using Segmentation
Nov 16, 2023
Case Study

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MySyara Witnesses 3X Increase in Conversions Using Segmentation
Nov 16, 2023
Case Study
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Renjith is the Head of Growth - Customer Acquisition & Ecommerce at MySyara and previously served as the Co-founder & CMO of the Skkyn app which was acquired by MySyara. He has more than 12 years of experience in digital marketing, media, acquisition, growth, and market research. Over the course of his career, he managed media solutions marketing at Etisalat and headed the business marketing department at Imagination Marketing Agency. Experience and Expertise in developing customer acquisition marketing strategy on digital channels across Affiliate Marketing, Native Advertising, Paid Search, Display, Social and Email generating revenue, and increasing customer acquisition and retention. Renjith has handled B2C, B2B, CATI, Phone 2 Web, F2F, Healthcare Community recruitment, Diary, Attitude & Usage studies, brand & Image Surveys, Trend Surveys, Concept Testing, Purchase Follow up Surveys, IHUT Studies, etc throughout his market research career in Borderless Access and Global Survey. With such a diverse background in many disciplines and regions, Renjith has the knowledge to impart on Performance marketing, content marketing, digital strategy, influencer marketing, digital analytics, and ROI techniques in general.

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