Finance background with over 10 years Marketing experience in various Industries (Enterprise Solutions, Start-Up, Advertising and Telco) that includes starting a Fin-Tech from scratch and growing it to reach #1 YoY Revenue compared its competitors (AturDuit.com).
In the age of 31 I was trusted in Heading the Digital, ATL, BTL & Partnerships at XL Axiata (Top 3 Telco in Indonesia). Which in here I strategize for all Branding with its placements for Print, OOH, Radio, TV and Digital.
Over the years I have gained hunger for Big Data and how to utilize it for Better Targeting, Create Personas and Insights for Digital Campaigns, which leads to delivering Uplifts in Brand Perception, Conversions, CX TNPS and Business Results.
Challenge myself futher, Now for 3+ years I'm trusted in the Tech side handling all UIUX, Development and Delivery of more than 20+ Web and Apps of XL Axiata (B2B, B2C, B2G and Internal) in increasing MAU, Engagement%, Conversions% & Revenues.
[CLICK AT EACH JOB EXPERIENCES BELOW FOR MORE HIGHLIGHTS]