Ricky A

I work with my clients across the technology sphere to help them link inbound, outbound and marketing technology together to unify their marketing activity and identify the value it's delivering.

A B2B marketer by trade, I've worked with many large fortune 500 brands to build true revenue generating marketing engines, whether that's combining brand with demand-gen or creating an account-based approach.

As someone that has moved from sales into marketing I believe in a hands on, practical approach, so not afraid to ask the hard questions if I know it will deliver success to my clients.

Specialities:

Strategic planning
Persona development
Defining value proposition/messaging framework
Content strategy & planning
Media planning & activation
Sales strategy, sales enablement & social selling
Marketing technology integration
Demand-generation
Challenger sales