Riham El-Lakany

I’m a passionate, proven data-driven chief marketing and communications executive who believes every successful brand, marketing or communications strategy is built on the right point of connection with the people to whom we’re speaking. As transformational marketing leaders, it’s critical for us to uncover those connection points and deliver the messages that matter. That’s how a brand stands out. And the experiences our customers have with our brand are what will make a difference in the impact we have as organizations, our growth—and our lasting success.

I have spent my career demonstrating the ways in which marketing and communication teams play a crucial role in driving revenue growth. With an effective marketing strategy, businesses can gain greater visibility for their brand, generate quality leads, build customer relationships and encourage customer loyalty—which all ultimately increase revenue. I’ve spent over 25 years developing and driving marketing and business strategy defined by data and analytics to be that growth driver. And I believe that relationship building and good communication are foundational to success as a marketer.