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Data-Driven Customer Segmentation Strategy
Jan 11, 2024
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Robbie is a Digital Analytics & MarTech professional helping companies unlock their customer data for better optimization. As a Senior Engagement Manager, I help companies bring the power to their products with Amplitude to maximize ROI and governed data democratization.

Robbie has managed multiple analytics solution re-architectures and 3rd party marketing integrations supporting both Adobe Analytics, Google Analytics, Amplitude, Segment and in-house developed web analytics solutions. Robbie has experience in supporting clients in Financial, Retail, Healthcare, and Aerospace industries helping them operationalize, govern, and optimize analytics solutions. Certified to support Segment CDP, Google Analytics, and Amplitude Product Analytics Engagements

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