Latest Content
“The only way to do great work is to love what you do.” -Steve Jobs
Hi!👋 I'm Robert,
I'm a marketing major with a unique perspective and over a decade of experience in Digital Marketing, Leadership, and Sales.
Because of my wide range of experience, I'm naturally able to bridge the gap between marketing and sales.🤝
I'm an effective partner to all leadership because I help define and unify their teams around KPI's. Then, I work cross-functionally with product, sales, and creative teams in order to create and execute multi-channel marketing campaigns that will help them reach company set goals.
My top priorities for every organization are to:
- Keep pipelines full with high-quality MQL's
- Drive revenue
- Lower CAC
- And shorten sales cycles.
I've spent my entire marketing career helping companies to create and capture demand, find & educate audiences, find product-market fit, understand their ICP, create & execute GTM strategies, and even create new categories entirely!
Specializing in B2B Demand Generation, (more specifically in SaaS) has afforded me the opportunity to work with and scale some of the top software companies around the world! Companies such as CoLab Software, Digital Remedy, Orum, Voiceflow, and more.
VC funding is tight, and tech layoffs have become more frequent, so every marketing dollar counts now more than ever.
That's why I work relentlessly to research, experiment with, and scale marketing outputs. I am extremely process oriented and have a very high attention to detail, and always bringing 110% of this passion into every marketing project.
My strongest skills:
ABM, Competitor Analysis, Copywriting, Conversion Rate Optimization, CRM, Data & Analytics, Demand Generation, E-mail Marketing, Events Marketing, Facebook Ads, Google Ads, HubSpot, LinkedIn Ads, Marketing Automation, Marketing Operations, Revenue Attribution, Salesforce, and SEO.