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uilding. Evolving. Inspiring. Measuring. Laughing.
I've been fortunate to have worked on some of the most interesting and well-respected brands in both consumer and business spaces. I help strengthen and build brands that deliver differentiated and relevant promises to align (and push) business operations to drive incremental profitability.
Currently, I am a Senior Executive at Labelmaster leading the marketing, product management, ecommerce and business analytics teams. Labelmaster is a market-leading dangerous goods/hazmat logistics brand that helps businesses simplify their supply chains to operate more compliantly, safely and efficiently. Our brand offers industry-best technology, expert consulting services and innovative products to ensure dangerous goods moves across the world safely and compliantly millions of times everyday.
My responsibilities include: setting the Company's strategic vision and go-to-market plans based on revenue and EBITDA goals, market and customer insight; creating entry into new markets with innovative product, technology and service introductions; and planning/executing integrated marketing and demand generation programs that generate opportunities, engagement, leads and profitable revenue. Additionally, I have defined and championed new CRM, PIM, web and analytical platform initiatives that allow for detailed understanding of product profitability and growth, customer journey and lead scoring and economic trend analysis. And I have fun doing it.
I won’t take full credit, however.
The best part of my career experience has been building and evolving teams that are equally passionate and excited about the work and results. In the final analysis, this is how I measure my success as a leader.