Leading a team of insights detectives, inspiring them through creativity and analytical thinking, to surface human truths and market trends that positively impact business and brand strategies.
Focusing on social intelligence, search data, market research and commercial data, looking beyond the obvious and the data pollution to translate consumer behaviour and needs into a priority for the business.
Supporting the Insights community by sharing my knowledge as a Social Intelligence Insider 50 and speaking at events such as the recent Brandwatch UK Masterclass and Social Intelligence Lab’s Certification Modules.
With decades of experience on Social Media, Digital Insights, Brand Marketing, Technology and Finance, acquired through strategic roles at PVH (Tommy Hilfiger & Calvin Klein), Google, HP, IBM and E&Y, I enable better informed decisions across the business, with consumers at the centre.