Ross Drakes

I am a creative turned entrepreneur who knows firsthand the challenges of building a brand, especially one that makes people feel something. Sixteen years ago, I founded Nicework, a branding company, with the aim of enabling just that. Over the years, we've worked with a diverse range of clients, from global companies like Nike to the inventors of the hamburger, helping them build brands that truly matter.

My passion lies in teaching businesses and their leaders the secrets behind building brands that people genuinely care about. I believe that the world doesn't need another dull and unremarkable brand. That's why I spend my time sharing strategies and insights to support the creation of impactful brands.

In 2021, Nicework underwent a shift, embracing the potential of emergent technologies like web3 and leveraging them to unlock new opportunities for brands.

Apart from my work at Nicework, I also host two podcasts. The first one is called "One More Question," where I delve deep into how some of the best people on earth have built their brands. The second podcast, "RadEO," is specifically designed for EO South Africa, providing valuable insights for entrepreneurs.

I'm dedicated to making a difference in the world a lighter place by spreading inspiration, perspective and laughter.