Marketing technologist, innovative media strategist, and digital advertising evangelist - you get the gist.
Throughout my career, I have been at the forefront of adtech as a creative, operations, product, sales, and marketing leader.
With two decades of digital advertising experience, I oversee Brand Marketing at Basis Technologies, which includes brand design, PR, content marketing, client education (Basis Certified), and thought leadership programs through Basis Institute.
Early in my career, I pioneered the online video and rich media advertising industry, developing and managing some of the first online video banner ad campaigns working 11 years at EyeWonder and MediaMind (now Amazon/Sizmek).
I continue to be passionate about sharing my experience and insights on new media technologies that create meaning for marketers today.
Specialties: brand marketing, product marketing, thought leadership, digital advertising strategy and development, marketing technology evangelism, interactive marketing sales, consultative sales, translating complex technologies, merging creativity with technology