Results-driven, global marketing executive with over 17 years of experience in B2B and B2C marketing. Creative brand visionary bringing brands to life by tapping into human emotions through messaging, content, and storytelling. Analytical leader that uses data to drive decisions with a proven track record of developing integrated marketing strategies that deliver exponential business growth and maximize ROI through traditional, digital, social media, and content marketing channels. Passionate about building high-performing teams from the ground up and helping companies drive growth through marketing.
Areas of Expertise:
• Global brand development and strategy
• Marketing strategy
• Cross-functional team leadership
• Revenue marketing / Demand generation / Lead generation
• Cross-channel, integrated marketing plans and programs
• Digital, traditional, social media, and content marketing
• Inbound marketing
• Account-based marketing
• Marketing automation
• Marketing analytics and Multi-touch attribution
• Corporate sponsorships
• Influencer marketing
• Sales enablement
• Content creation
• Revenue Operations/Marketing OPerations
• Full P&L management
• Product development
• Product and content licensing