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 From Capital Raising to Property Management: An All-in-One Solution for Real Estate Success
Jun 23, 2024
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With over nine years of experience in product marketing, sales, and operations, I am a passionate and results-oriented leader who strives to deliver value to customers and stakeholders. As the Manager of Product Marketing at AppFolio, I lead a cross-functional team that supports the growth and retention of AppFolio Investment Manager, a cloud-based software solution for real estate investment professionals. I oversee the product positioning, messaging, go-to-market strategy, sales enablement, and sales operations for this portfolio, leveraging my skills in customer relationship management, social networking, and online marketing. I also hold a Pragmatic Marketing Certified - Level Two (PMC-II) credential, which demonstrates my proficiency in understanding the market problems, creating effective solutions, and launching successful products. Prior to joining AppFolio, I was the Co-Founder of PHYLE, a social networking platform that connects travelers with local experiences, and the Sr. Product Marketing Manager at BOLD and Jive Software, where I managed the marketing and sales strategy for various SaaS products. My mission is to create impactful and innovative products that solve real-world challenges and enhance people's lives. I am always eager to learn new skills, collaborate with diverse teams, and explore new opportunities in the product marketing field.

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