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I am a digital marketing innovator and growth expert with a passion for finding the signal in the noise using analytics, applying data-driven insights to empower teams to make strategic decisions and engage in authentic conversation with their customers. My background is diverse with a wide range of experience in performance marketing, Martech, automation, CRO, experimentation, and digital analytics building and leading teams where he embraces the fine balance between qualitative and quantitative expertise to bring a holistic perspective to current projects. I have spoken at events and panels on marketing technology, experimentation, and analytics.
My most recent roles included leading growth teams with both a B2B and B2C focus, with Product-Led growth as a key principle. I have experience in a variety of industries including in Financial (Fintech), Education, Medical Education, eCommerce, Advertising, Pharmaceutical, and more. I have consulted on analytics and marketing for one of the largest QSRs in the world, a large classified business, a CRM company, and more.
I bring a full-stack, customer-focused marketing mindset to every project and aim to be at the cutting edge through continuous learning. My goal is that with every implementation or strategy, the customer is at the center of it all and understands how technology enables organizations to achieve their goals. In my previous roles working on the agency side, I have consulted large Fortune 500 companies on developing their data maturity models, building an experimentation program, and helping marketing operations professionals build their marketing technology stack.
As a former K12 educator, I can translate complex concepts into the business world with clarity and enjoy helping develop a growth mindset in all fields.I am a digital marketing innovator and growth expert with a passion for finding the signal in the noise using analytics, applying data-driven insights to empower teams to make strategic decisions and engage in authentic conversation with their customers. My background is diverse with a wide range of experience in performance marketing, Martech, automation, CRO, experimentation, and digital analytics building and leading teams where he embraces the fine balance between qualitative and quantitative expertise to bring a holistic perspective to current projects. I have spoken at events and panels on marketing technology, experimentation, and analytics. My most recent roles included leading growth teams with both a B2B and B2C focus, with Product-Led growth as a key principle. I have experience in a variety of industries including in Financial (Fintech), Education, Medical Education, eCommerce, Advertising, Pharmaceutical, and more. I have consulted on analytics and marketing for one of the largest QSRs in the world, a large classified business, a CRM company, and more. I bring a full-stack, customer-focused marketing mindset to every project and aim to be at the cutting edge through continuous learning. My goal is that with every implementation or strategy, the customer is at the center of it all and understands how technology enables organizations to achieve their goals. In my previous roles working on the agency side, I have consulted large Fortune 500 companies on developing their data maturity models, building an experimentation program, and helping marketing operations professionals build their marketing technology stack. As a former K12 educator, I can translate complex concepts into the business world with clarity and enjoy helping develop a growth mindset in all fields.